Snooker Looks To Hotshots

October 12, 2008
Snooker is looking to attract a new generation of fans by launching a ‘HotShots’ project using five young players as ambassadors.Mark Selby, Mark Allen, Jamie Cope, Daniel Wells and Michael Georgiou have been selected as the faces of the initiative and will front a series of campaigns aimed at enhancing the media coverage of the sport.

Selby, the current Masters and Welsh Open champion and World No 4, is one of the sport’s most exciting talents and is looking forward to being part of the initiative.

He said: “Snooker has come a long way in the last few years and is now a global sport with a huge following.

“I’m delighted to have been asked to be a part of this new campaign which will hopefully show that there are some great personalities in the sport.”

While all players in the campaign are 25 or under there is a mix of youth and experience with Selby, Allen and Cope all established on the pro tour.

Georgiou, the Under-21 world champion, and Daniel Wells, who last year graduated from the Paul Hunter Scholarship Scheme, are making their debuts on the professional circuit this season.

World Snooker chairman Sir Rodney Walker said: “Snooker has a commitment to adapt itself for the 21st century and this new ‘HotShots’ project is an important part of our overall strategy.

“There is a whole new generation of players coming through and now is the right time to be using to them to drive the profile of the sport.”